How to Customize Your Lead Form’s Design

In the Design section of Lead Forms, you can fully customize your form to match your website’s branding and improve user experience. Here’s how:


Choose Your Template Style


There are two main form styles:


  • Enhanced Form – Used by major platforms like HomeAdvisor and Thumbtack, offering a structured format.
  • Chat-Style Form – A conversational, high-converting format that mimics a chat interface.

Both styles are fully customizable.


Customize the Form’s Appearance


  1. Change Button Colors:
  • Go to Response Styling and update button colors to match your website’s branding.
  • No coding required—simply select and apply your colors.

  1. Preview Your Changes:
  • Click Preview to see how the form looks without embedding it on your site.

Additional Customization Options


  • Call Us Bar: Add a phone number so customers can contact you directly.

  • Progress Bar: Adjust its style to fit your branding.

  • Social Proof: Customize elements like testimonials or trust signals.

Get Help as You Build


If you’re unsure about a setting, hover over the question mark icons next to options to see explanations.


Save Your Changes

Once you're happy with your design, click Save Changes to apply your updates.


Now, your Lead Form will seamlessly match your website’s look and feel while optimizing for conversions.

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