How to Set Up Lead Attribution Tracking with AI Agent

Our Lead Attribution tool helps you accurately track where your leads are coming from—even when they don’t convert right away or return from different sources. With first-touch and last-touch tracking, cookie-based data storage, and JavaScript field lookups, you can ensure your CRM or lead tool receives rich attribution data automatically.

Coming Soon: AI features for attribution analysis and journey mapping.

What This Tool Does

The Lead Attribution Agent captures attribution data like:

Referring URLs
UTM parameters (source, medium, campaign, etc.)
First and last visited pages
Channels (organic, paid, referral, etc.)

It stores this data in a 90-day cookie and automatically passes the information into your lead capture form using hidden fields.

Setup Instructions

Step 1: Add the Tracking Script

Place the tracking script in the header section of every page you want to track.

Go to AI Agents > Lead Attribution

Click Copy Tracking Script

Paste it into your website builder (e.g., in Leadpages: Settings > Analytics > Head Section )

Step 2: Add the Body Script

This secondary script goes just before the closing </body> tag of the page where your lead capture form lives.

Back in the Lead Attribution tool, copy the second script

Paste it before the </body> tag in your site or landing page editor

Step 3: Configure Hidden Form Fields

Capture key attribution data via JavaScript variable lookup fields in your form.

Here’s how:

In your form builder, locate the step where form fields are added
Click Add Field
Choose field type: JavaScript Variable Lookup
Enter a name (e.g., term )

Paste the corresponding variable (copied from the Lead Attribution tool)
Click Save

You can repeat this for multiple fields if needed.

Recommended fields to include:

Referring URL

Last visited page

Channel

UTM parameters (utm_source , utm_medium , utm_campaign , utm_term , utm_content )

How It Works

Data is saved into a 90-day cookie even if users return days or weeks later.
Upon form submission, the cookie data is pulled and passed to the form via hidden fields.
First-touch and last-touch distinctions are tracked and available.

Testing Tips

Test your setup by:

Visiting your page with UTM parameters (e.g., via a paid ad)
Filling out and submitting the form
Verifying that the attribution data is captured correctly in your lead record

Need Help?

If you get stuck or have questions at any point, reach out to us via support@leadcapture.io or email, and we’ll be happy to walk you through it.